Approach
Decision-first analysis. Clear, transparent results.
1) Define the decision
We agree the question, success criteria, and deliverable.
2) Audit the data
We assess completeness, consistency, and definitions.
3) Clean and validate
We apply documented rules and validation checks.
4) Analyse and model
We use appropriate methods and validate performance.
5) Deliver and explain
We deliver results that can be understood, trusted, and used.